Nowadays, animation is widely and commonly used in making music videos of which some are animated and some are combined with real images.

Computer animation technology has provided movie makers with the opportunity of creating scenes that were beyond possibility before now. The aforementioned technology has enabled movie directors to film beautiful and charming but low-budget scenes.

Types of Animation

Producing animation has quite a history. The types can be mainly categorised into prior to computer currency (customary) and afterwards (computerised). In respect to clip and music video production, two types of animation- 2D and 3D- are brought into use that below are briefly explained about. 

2D Animation

As the title 2D animation itself presents, it is made of shallow and dimensionless images. Making this type of animation is based on drawing. First, the main images of movements and then images of the main movements and their details are designed and prepared. After that the above-mentioned mentioned images are put together and the montage is complete, movement is created and eventually motionless drawings change into moving and dynamic ones.


From the exterior point of view, 2D animations are either simple or complex and to produce such a type of animation, customary and computerized methods or or the combination of both of them are applied.

3D Animation

Unlike 2D animation, 3D animation is dimensional and from the perspective of the visionary side, it sounds more realistic. As it was mentioned earlier, this type of animation can be easily combined with a real-life video as this advanced technology has become quiet worldwide. Now, movies, television films, video clips, and music videos gain clear advantages from this technology. 


Computerised 3D Animation Production Steps


  1. Story and storyboard drawing:

In order to produce a 3D animation, the scenario and story plans are written first and next, pictorial scenario or storyboard will be ready. Storyboard is situated between 2 steps of writing a scenario and illustrating.


  1. Visual Development:

Visual development includes designing every single element of each scene meticulously such as surroundings, objects, characters, and other stuff.


  1. Modelling:

At this step, animators create 3D objects using 2D drawings and then add collar, texture, realistic shadows, and details of the images to surfaces.


  1. Making Move and Animating:

Now, it is the step that objects are placed in the right spots and next their movement path in the scenes will be described.


  1. Special Effects:

At this point after the details are created


on the surface of characters’ and objects’ bodies, they’ll be moved or animated. (For instance, as the wind blows, characters’ clothing or hair moves.)


  1. Digital Effects:

At the sixth step, the elements are made that are the result of either moving objects or smashing them to each other. (For instance, explosion or somebody’s footsteps on snow)


  1. Lightning:

This stage is about the lightning and lightning in animation is pretty difficult as it requires considerable amount of knowledge and skill. Lightning is separately applied to scenes and characters. Sources of light are put in the scenes and then will be arranged in accordance with the storyboard.


  1. Composition:

Eighth step is about arranging the elements of the scenes in accordance with the precise composition both dramatically and aesthetically. This is when the final step that is creating the final appearance of animation is made. Finally the sound will be added.


  1. Rendering:

Up until now, object, scenes, and motion are formed and illustrated. It’s time to process it that it will be all done by a computer and the final production will be ready.

Animation Production in Phenom

It is no secret that making a clip and releasing it through the internet on social networking sites for the purpose of branding and introducing music artists to music lovers over the world is quite practical and efficient. Furthermore, music video itself has countless numbers of fans. For the purpose of producing a video clip, Phenom Institute makes use of the most efficient facilities and releases it by receiving assistance from online marketing experts.